Ep 271 – Why Your STR Isn’t Making What It Should — And How to Fix It with Mark Lumpkin

Your STR isn’t underperforming by accident — it’s underperforming because of decisions.

In this episode, Chris and E sit down with Mark Lumpkin from STR Cribs, the company behind 500+ STR setups, to break down the real reasons properties fail and what the best operators do differently.

If you’re buying, designing, furnishing, or managing STRs — this is a masterclass in thinking like a pro instead of an amateur.

Inside this episode:

• The biggest mistakes investors make when buying or furnishing STRs
• Why “more amenities” isn’t the answer — strategic amenities are
• How to work with (and filter out) bad owners
• The 80/20 rule for projects, clients, and portfolio performance
• Why elite STR teams operate like “SEAL Team 6”
• How culture, tension, and standards lead to scale
• The future of STR Cribs and Mark’s next business moves