Marketing isn’t just about ads—it’s about positioning, messaging, and action.
In this episode, Chris shares practical frameworks and timeless principles that every business owner (and STR host) can use to stand out, attract clients, and scale smarter.
• Why marketing and sales matter more than ever
• The real difference between content and community
• How to build a personal brand the right way
• Authentic content vs. performative posting
• Head vs. heart: the two frames of content
• Why information ≠ transformation in business
• How to message to your avatar’s pain + desire
• Funnels, ads, and what they can’t replace
• Systems for managing leads without overwhelm
• Why investing in belief shifts your identity
Chris Crawford’s Bio
Chris Crawford is the founder and CEO of Kick Ass Media, a premium display company in Canada that partners with global brands and marketing agencies. Their client list includes companies like Google, Disney, Netflix, LG Electronics, and many more. He’s a family man with two kids, a marketing and mindset coach, the author of two books, and the creator of online programs for entrepreneurs and creators. From sleeping in his car and on the verge of complete failure, Chris built his business and life from rock bottom. Today, he leads the international business, working alongside an incredible team to bring bold ideas to life and support clients around the world.
Chris’s journey is a beacon for business owners navigating the inner and outer battles of business creation. Chris’s mission is simple: to inspire and equip business owners to overcome adversity, unlock their confidence, and build the business or mission they’re truly meant for.
Connect with Chris
https://www.instagram.com/chrisjcrawford
https://www.facebook.com/CrawfordChris