Ep 262 – Airbnb Fees, Pricing Psychology, and Revenue Strategies with Thibault Masson
STRS Marketing2025-10-06T05:39:47-04:00Airbnb’s shifting fee structure is shaking hosts, but the real issue goes deeper—pricing psychology, guest behavior, and knowing your market. In this episode, Thibault shares actionable strategies that hosts can use to protect margins, win more bookings, and scale smarter. • Why Airbnb’s new fee model has hosts freaking out • How to price for what guests see (not what you keep) • Tools like PriceLabs—and why they’re useless without context • How European vs. U.S. guests think about fees differently • When to simplify pricing and present “one clean price” • The principles of occupancy, demand, and market alignment [...]