Ep – 280 – How Influencer Marketing Really Works for STRs (And Why Most Hosts Get It Wrong) with Madison Rifkin
STRS Marketing2026-02-09T05:37:11-05:00Most STR hosts misunderstand influencer marketing — and it’s costing them bookings. In this episode, Madison Rifkin breaks down what actually works when partnering with content creators, why follower count is a useless metric, and how STR operators should think about social media as a long-term control channel — not a quick ROI play. We also go deeper into founder identity, building brands that can be sold, and the mistakes operators make when they tie everything to themselves. If you want more direct bookings, stronger brand trust, and a business that isn’t dependent on Airbnb alone, this episode is required listening. [...]