STRS Marketing, Author at Short Term Rental Secrets

Ep 274 – Stop Setting Goals. Start Becoming This Person

STRS Marketing2025-12-29T05:38:54-05:00

Most people don’t fail because they lack discipline — they fail because they’re trying to grow without changing who they are. In this episode, Chris and E break down why goals alone don’t create change, how identity drives momentum, and the real reason most people stall out by February. This is a deep, practical conversation on discipline, accountability, emotionalized goals, and how to build habits that actually stick. If you’ve ever felt stuck despite “doing all the right things,” this episode will reframe how you think about growth — personally and professionally. Inside this episode: • Why identity matters more than [...]

Ep 274 – Stop Setting Goals. Start Becoming This PersonSTRS Marketing2025-12-29T05:38:54-05:00

Ep 273 – The Inner Game of Building a High-Performance STR Business with Stacey St. John

STRS Marketing2025-12-22T06:01:34-05:00

Most entrepreneurs focus on tactics — but the real breakthroughs happen internally first. In this episode, Stacey St. John breaks down how self-awareness, intuition, mindset, and values-driven leadership shape long-term success in business and life. From recognizing limiting beliefs to building aligned teams and managing energy, this conversation goes far beyond surface-level motivation. If you’ve ever felt stuck, overwhelmed, or pulled in too many directions — this episode explains why and what to do about it. Inside this conversation: • How intuition and body awareness guide better decisions • Why identity drives action (and keeps people stuck) • The difference between [...]

Ep 273 – The Inner Game of Building a High-Performance STR Business with Stacey St. JohnSTRS Marketing2025-12-22T06:01:34-05:00

Ep 272 – How AI Will Replace Most STR Ops Work (And What Operators Should Do) with Shahar Goldboim

STRS Marketing2025-12-15T05:23:48-05:00

AI isn’t a tool anymore — it’s infrastructure. In this episode, Chris and E sit down with Shahar Goldboim, founder of BOOM, to break down how AI is fundamentally changing short-term rental operations, exits, and scale. From selling a property management company to building tech that replaces broken workflows, this conversation dives deep into why fragmented tools are failing and why operators who don’t adapt will fall behind. Inside this episode: Why “tech-enabled” STR businesses still fail The biggest mistakes operators make when exiting Why one company can’t do funds, PM, design, and tech well How AI eliminates 80% of guest [...]

Ep 272 – How AI Will Replace Most STR Ops Work (And What Operators Should Do) with Shahar GoldboimSTRS Marketing2025-12-15T05:23:48-05:00

Ep 271 – Why Your STR Isn’t Making What It Should — And How to Fix It with Mark Lumpkin

STRS Marketing2025-12-08T06:43:01-05:00

Your STR isn’t underperforming by accident — it’s underperforming because of decisions. In this episode, Chris and E sit down with Mark Lumpkin from STR Cribs, the company behind 500+ STR setups, to break down the real reasons properties fail and what the best operators do differently. If you’re buying, designing, furnishing, or managing STRs — this is a masterclass in thinking like a pro instead of an amateur. Inside this episode: • The biggest mistakes investors make when buying or furnishing STRs • Why “more amenities” isn’t the answer — strategic amenities are • How to work with (and filter [...]

Ep 271 – Why Your STR Isn’t Making What It Should — And How to Fix It with Mark LumpkinSTRS Marketing2025-12-08T06:43:01-05:00

Ep 270 – Why Most STR Hosts Stay Broke — And How Bernie Broke Out

STRS Marketing2025-12-01T09:18:44-05:00

Your business can’t outgrow the identity you’re stuck in. In this episode, Bernie Cesareo reveals the mindset and identity shifts that transformed his life, his confidence, and his STR businesses — from shrinking portfolios to scaling multiple companies with clarity and purpose. This episode breaks down the real reason most hosts stay stuck, how to think and act like a CEO, and the inner work required to grow a business that matches the life you want. Inside this episode: • The identity upgrade that changed Bernie’s life • How self-image controls your STR results • Why talking about your vision attracts [...]

Ep 270 – Why Most STR Hosts Stay Broke — And How Bernie Broke OutSTRS Marketing2025-12-01T09:18:44-05:00

Ep 269 – How to Scale Your Property Management Business with Brooke Pfautz

STRS Marketing2025-11-24T06:33:50-05:00

In this episode, Chris and E sit down with the founder of Vintory to uncover the real reason PMs fail, what the top managers are doing differently, and how to build a predictable machine for owner acquisition. Whether you're starting with 5 doors or aiming for 500, Brooke breaks down the playbook that actually works. Inside this episode: • Why most PMs never break past 50–100 properties • The REAL reason owner acquisition is so difficult • Brooke’s formula for predictable PM growth • Why marketing is now non-negotiable for property managers • What the top PMs are doing differently • [...]

Ep 269 – How to Scale Your Property Management Business with Brooke PfautzSTRS Marketing2025-11-24T06:33:50-05:00

Ep 268 – The Next Era of STR & What’s Coming : Inside the Freedom Factory

STRS Marketing2025-11-17T15:07:07-05:00

Recorded LIVE inside the brand-new Freedom Factory, Mike, E., Chris, and Riley break down the mindset, seasons, strategy, and direction that will define the next 5 years of short-term rentals… and your future in it.• The story behind building the Freedom Factory• Mike’s “origin moment” and how it shaped everything• The dark seasons every entrepreneur must push through• Why property management will create more millionaires than arbitrage• The new PM roll-up and what it means for exits• How STR Secrets is evolving with 3 new shows & deeper curriculum

Ep 268 – The Next Era of STR & What’s Coming : Inside the Freedom FactorySTRS Marketing2025-11-17T15:07:07-05:00

Ep 267 – Desire vs. Fear: The Mindset Shift That Changes Everything

STRS Marketing2025-11-10T11:31:23-05:00

In this episode, we break down how to stop making decisions from lack, step into an identity-led mindset, and actually create the conditions for growth. • Desire vs. paradigm: the two voices in your head • How to make decisions from faith, not fear • The identity → behavior → reality chain • Why discipline is just choosing desire repeatedly • What to do when growth feels uncomfortable • How your environment can hold you back

Ep 267 – Desire vs. Fear: The Mindset Shift That Changes EverythingSTRS Marketing2025-11-10T11:31:23-05:00

Ep 266 – The Harsh Truth: If You Don’t Have Systems, You Don’t Have Freedom with Michael Dinwiddie

STRS Marketing2025-11-04T07:40:31-05:00

You didn’t start an STR business to be a full-time cleaner, guest texter, or firefighter. This episode breaks down how most hosts trap themselves in operations — and how to build systems that finally let you step out and scale up. • Why “hustle” kills long-term growth • The systems that keep your business running without you • How to delegate without losing control • Why buying back your time is your real ROI • A blueprint to turn chaos into clarity If you’re tired of putting out fires and want your STR to finally run smoothly, go to strsecrets.com/ops [...]

Ep 266 – The Harsh Truth: If You Don’t Have Systems, You Don’t Have Freedom with Michael DinwiddieSTRS Marketing2025-11-04T07:40:31-05:00

Ep 265 – Airbnb’s New Updates Are Quietly Killing Host Profits

STRS Marketing2025-10-27T06:41:33-04:00

Airbnb just rolled out updates that change everything for hosts. From hidden pricing shifts to the new “Buy Now, Pay Later” feature — this episode breaks down what’s happening behind the scenes and how it impacts your bottom line. • Airbnb’s latest update — and what it really means for hosts • The 18% pricing gap no one saw coming • Why “Buy Now, Pay Later” could destroy your cash flow • How to protect your listings from revenue loss • The survival strategy hosts need for 2025

Ep 265 – Airbnb’s New Updates Are Quietly Killing Host ProfitsSTRS Marketing2025-10-27T06:41:33-04:00

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