STRS Marketing, Author at Short Term Rental Secrets

Ep 264 – The Truth About STR Investing Abroad with Fabio Moro

STRS Marketing2025-10-20T05:56:33-04:00

Everyone wants a piece of the global STR market — but most will lose money doing it. Fabio Moro reveals the brutal truths of running short-term rentals in Italy, and what it really takes to survive in a shifting STR landscape. • Why most foreign investors get crushed in Italy • The systems you must have to manage remotely • What happens when the STR gold rush slows down • How to protect your properties from market shifts • Lessons from building a sustainable business, not a gamble Fabio Moro's Bio Formerly a Partner at a major commodity trading firm [...]

Ep 264 – The Truth About STR Investing Abroad with Fabio MoroSTRS Marketing2025-10-20T05:56:33-04:00

Ep 263 – Redefining STR Leadership and Setting the Industry Standard with Sief Khafagi

STRS Marketing2025-10-14T06:14:33-04:00

Sief Khafagi didn’t just build a business—he built a standard. In this episode, he reveals how leadership, culture, and vision turned TechVestor into one of the most respected brands in STR investing. • How leadership shapes the future of the STR industry • Building a culture that scales with integrity and precision • Setting new standards for quality and operations • Why great teams outperform any market cycle • The mindset shift every STR leader needs to make Sief Khafagi's Bio Sief Khafagi is an ex-techie turned real estate investor who has helped thousands diversify into real estate. Today, he’s the [...]

Ep 263 – Redefining STR Leadership and Setting the Industry Standard with Sief KhafagiSTRS Marketing2025-10-14T06:14:33-04:00

Ep 262 – Airbnb Fees, Pricing Psychology, and Revenue Strategies with Thibault Masson

STRS Marketing2025-10-06T05:39:47-04:00

Airbnb’s shifting fee structure is shaking hosts, but the real issue goes deeper—pricing psychology, guest behavior, and knowing your market. In this episode, Thibault shares actionable strategies that hosts can use to protect margins, win more bookings, and scale smarter. • Why Airbnb’s new fee model has hosts freaking out • How to price for what guests see (not what you keep) • Tools like PriceLabs—and why they’re useless without context • How European vs. U.S. guests think about fees differently • When to simplify pricing and present “one clean price” • The principles of occupancy, demand, and market alignment [...]

Ep 262 – Airbnb Fees, Pricing Psychology, and Revenue Strategies with Thibault MassonSTRS Marketing2025-10-06T05:39:47-04:00

Ep 261 – Revenue, Scaling, and the Traits of Successful STR Hosts with Matthew McDonald

STRS Marketing2025-09-29T06:03:20-04:00

What separates the STR hosts who burn out from those who thrive? In this episode, Matt shares his hard-earned lessons on revenue management, scaling, and the mindset shifts that set top operators apart. • The truth about revenue management: when to DIY vs. hire • How beginners can scale from 1–2 units to many • Success traits Matt has seen across hundreds of operators • Why your calendar is the foundation of business success • The mindset shift: “If you can’t help yourself, you can’t help others” • How to design life first, then build STR around it Matthew McDonald's [...]

Ep 261 – Revenue, Scaling, and the Traits of Successful STR Hosts with Matthew McDonaldSTRS Marketing2025-09-29T06:03:20-04:00

Ep 260 – Marketing Frameworks Every STR Host Can Steal with Chris Crawford

STRS Marketing2025-09-23T06:08:11-04:00

Marketing isn’t just about ads—it’s about positioning, messaging, and action. In this episode, Chris shares practical frameworks and timeless principles that every business owner (and STR host) can use to stand out, attract clients, and scale smarter. • Why marketing and sales matter more than ever • The real difference between content and community • How to build a personal brand the right way • Authentic content vs. performative posting • Head vs. heart: the two frames of content • Why information ≠ transformation in business • How to message to your avatar’s pain + desire • Funnels, ads, and what [...]

Ep 260 – Marketing Frameworks Every STR Host Can Steal with Chris CrawfordSTRS Marketing2025-09-23T06:08:11-04:00

Ep 259 – Why STR Is Just the Vehicle to Building True Freedom

STRS Marketing2025-09-15T05:30:32-04:00

Short-term rentals are not the endgame—they’re the vehicle. In this episode, E and Mike break down how STR can fuel bigger goals, lasting freedom, and a life by design. • Why STR is a tool, not the destination • The mindset shift that changes how you build • How to keep your bigger vision in focus • Avoiding the trap of chasing unit count • Using business to buy back your time and freedom

Ep 259 – Why STR Is Just the Vehicle to Building True FreedomSTRS Marketing2025-09-15T05:30:32-04:00

Ep 258 – Analyzing STR Markets and Deciphering the Numbers with John Bianchi

STRS Marketing2025-09-08T04:47:12-04:00

John Bianchi has directed 100+ STR market analyses with a 100% success rate. In this episode, he joins E to break down the science behind choosing the right markets and making STR numbers work for you. • How John analyzed 100+ STR markets with zero failures • The method he uses to “decipher the numbers” • Why market selection is the real make-or-break skill • Common mistakes hosts make when running numbers • How to use data to build a sustainable STR portfolio John Bianchi's Bio John Bianchi is the Founder of STR Search. He has successfully directed over $100M+ [...]

Ep 258 – Analyzing STR Markets and Deciphering the Numbers with John BianchiSTRS Marketing2025-09-08T04:47:12-04:00

Ep 257 – Why Getting Sick Taught Steve Resnick the Real Goal of STR

STRS Marketing2025-09-02T08:03:06-04:00

After getting sick, Steve Resnick had a wake-up call: you can’t work forever. This episode dives into how that moment reshaped his approach to business—and why building systems that outlast you is the true measure of success. • The turning point when Steve realized he couldn’t keep grinding • Why time freedom matters more than unit count • How to design an STR business that runs without you • Systems vs. hustle: the real key to longevity • Lessons every host should apply before burnout hits Steve Resnick's Bio Steve Resnick left the corporate world to pursue a career in [...]

Ep 257 – Why Getting Sick Taught Steve Resnick the Real Goal of STRSTRS Marketing2025-09-02T08:03:06-04:00

Ep 256 – Why 95% of STR Deals Fail—and the 10 Hospitality Rules That Make the Rest Win

STRS Marketing2025-08-25T05:47:32-04:00

Most STR deals fail before they even start—95% don’t pencil out. But the ones that work? They’re powered by more than numbers. In this episode, we break down both sides of the equation: finding deals that actually perform and delivering hospitality that scales profit. • 10-point hospitality playbook • Why 95% of STR deals never make sense on paper • The creative edge investors need to make deals work • Why service ≠ hospitality (and why guests feel the difference) • How to balance ROI with guest delight and repeat bookings

Ep 256 – Why 95% of STR Deals Fail—and the 10 Hospitality Rules That Make the Rest WinSTRS Marketing2025-08-25T05:47:32-04:00

Ep 255 – How Two Investors Scaled from Co-Living to 80 STRs with Blake Anthony Carter and Jeremy Courtney

STRS Marketing2025-08-18T03:09:30-04:00

Blake and Jeremy went from managing shared co-living spaces to running 80 short-term rental properties. In this episode, they share the systems, deals, and mindset that made it possible. • How they pivoted from co-living to STRs • The growth path from a handful of units to 80 • Systems they rely on to keep operations tight • The partnerships that accelerated their scale • Lessons learned about market selection and timing Blake Anthony Carter and Jeremy Courtney's Bio Blake Anthony Carter and Jeremy Courtney have both been operating in real estate and property management for over a decade. They [...]

Ep 255 – How Two Investors Scaled from Co-Living to 80 STRs with Blake Anthony Carter and Jeremy CourtneySTRS Marketing2025-08-18T03:09:30-04:00

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