marketing Archives - Short Term Rental Secrets

Ep – 280 – How Influencer Marketing Really Works for STRs (And Why Most Hosts Get It Wrong) with Madison Rifkin

STRS Marketing2026-02-09T05:37:11-05:00

Most STR hosts misunderstand influencer marketing — and it’s costing them bookings. In this episode, Madison Rifkin breaks down what actually works when partnering with content creators, why follower count is a useless metric, and how STR operators should think about social media as a long-term control channel — not a quick ROI play. We also go deeper into founder identity, building brands that can be sold, and the mistakes operators make when they tie everything to themselves. If you want more direct bookings, stronger brand trust, and a business that isn’t dependent on Airbnb alone, this episode is required listening. [...]

Ep – 280 – How Influencer Marketing Really Works for STRs (And Why Most Hosts Get It Wrong) with Madison RifkinSTRS Marketing2026-02-09T05:37:11-05:00

Ep 260 – Marketing Frameworks Every STR Host Can Steal with Chris Crawford

STRS Marketing2025-09-23T06:08:11-04:00

Marketing isn’t just about ads—it’s about positioning, messaging, and action. In this episode, Chris shares practical frameworks and timeless principles that every business owner (and STR host) can use to stand out, attract clients, and scale smarter. • Why marketing and sales matter more than ever • The real difference between content and community • How to build a personal brand the right way • Authentic content vs. performative posting • Head vs. heart: the two frames of content • Why information ≠ transformation in business • How to message to your avatar’s pain + desire • Funnels, ads, and what [...]

Ep 260 – Marketing Frameworks Every STR Host Can Steal with Chris CrawfordSTRS Marketing2025-09-23T06:08:11-04:00

Ep 220 – Social Media Mastery with Danny Mabley

STRS Marketing2025-04-28T07:48:21-04:00

Ready to take your short-term rental business to the next level? In this episode, Mike and E sit down with Danny Mabley, STR Secrets’ content expert, to explore how social media can transform your hosting game. Learn how to showcase your properties, document your journey, and create a personal brand that connects with guests and drives direct bookings. From highlighting amenities to sharing behind-the-scenes stories, Danny provides actionable tips for crafting authentic and engaging content. Whether you're managing short-term rentals or looking to master social media for any business, this episode is your guide to growing your brand and building lasting [...]

Ep 220 – Social Media Mastery with Danny MableySTRS Marketing2025-04-28T07:48:21-04:00

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